Telling the Technology Story: PR Stratagies for School Leaders

Description  Telling the Technology Story Ensuring effective communication with all stakeholders—students, staff, parents and community members—is an essential part of the role of the district technology leader. This 28-page narrative booklet offers a primer for technology leaders on how to issue news releases, pitch stories to the media, handle media interviews, plan PR campaigns, have a crisis preparedness plan, make parents and the community aware of programs, keep legislative partners and policy makers informed and more. It is written so as to be instructive for not only school technology leaders, whether they own the PR role or support a central district communications person, but also other stakeholders, e.g., superintendents, school board members, principals, school purchasing officials, curriculum coordinators, media specialists, building-level technology coordinators and technology-savvy teachers.