Technology is not the end goal but rather one component in an educational program. Developing a shared vision and broad-based perspective on a district's goal is crucial. This 24-page narrative booklet offers a primer for technology leaders on how to clearly and effectively tie technology use in schools to educational goals and to prepare students for 21st century skills and the world of work. It is written so as to be instructive for not only school technology leaders, but also other stakeholders, e.g. superintendents, school board members, principals, school purchasing officials, curriculum coordinators, media specialists, building-level technology coordinators and technology-savvy teachers.