Business leadership involves helping your district make wise decisions regarding technology purchasing and getting a strong return on investment. Having a vision for technology is not enough. It must be translated into an action plan that defines how the district will get where it wants to be with effective use of technology. This 32-page narrative booklet offers a primer on understanding the total cost of ownership of technology-based solutions--not just the cost of the hardware, whether purchased or leased, but consideration too of installation, software, upgrades, technical support, outside services, professional development and user self-support and training. It is written so as to be instructive for not only school technology leaders, but also other stakeholders, e.g. superintendents, school board members, principal, school purchasing officials, curriculum coordinators, media specialists, building-level technology coordinators and technology-savvy teachers.