
EdTech value doesn’t speak for itself. Leaders do.
K–12 districts are investing millions in education technology—but too often, the story behind those investments gets lost. Data lives in spreadsheets. Impact is felt in classrooms. And leaders are left trying to connect the dots for boards, families, and communities.
This webinar is designed for the leaders who have to tell that story clearly, confidently, and credibly.
Join a team of experienced K–12 EdTech leaders as they unpack how to translate complex metrics—ROI, TCO, and Value of Investment—into a narrative that decision-makers understand and trust. You’ll learn how to connect technology investments to instructional impact, equity, efficiency, and student outcomes, and how to communicate that value in ways that resonate beyond the IT department.
This session goes beyond calculations. It’s about:
Framing technology as a strategic investment, not a line item
Aligning data with district goals, instructional priorities, and community values
Making the case for future investments with clarity and confidence
Ensuring everyone—from boards to parents—understands why this technology matters
If you’ve ever struggled to explain the value of the technology you support—or to secure buy-in for what’s needed next—this conversation is for you.
Because the right story can turn technology spending into shared understanding and sustained support.
Presenters:
Frankie J. Jackson, CETL, RTSBA
Former K-12 CTO
CoSN Subject Matter Expert
Michael Flood, Founder & CEO, Alpine Frog
CoSN Committee Member
All registered attendees will receive a recording of the webinar.
All live attendees will receive a certificate that lists your name (as it appears in our database), the event title, the month and year, and the Continuing Education Activity (CEA) credits earned. The recording link will include instructions on how to earn a certificate after watching the recorded session.